Aoife Gaffney

Aoife Gaffney MSc (Hons) BSc (Open) QFA LIB CMC is the founder and CEO of Prudence Moneypenny Coaching and the creator of her signature “Money Magic” programme designed to empower women to take control of their financial freedom. She is an eternal student and the go-to person when it comes to all things money. Using speaking as a way to share her expertise and coach women, this successful best-selling author launched and grew her business after many years as a financial adviser. Aoife helps women get out of that scary place of isolation and fear around money. She helps women of all ages expand their money mindset and learn powerful techniques which allow them to grow their wealth more efficiently, effectively, and strategically with little or no extra effort.

Under what conditions do you get your best work done?

Like most people, I work best when I have to meet a deadline. I prefer to work in the silence and quiet of the early morning rather than late into the evening. I find co-working spaces can be great for getting myself into a working frame of mind but if I need some mind space to think something through, I’ll take a walk in the park first and then sit down at my computer.

As organisations get larger there’s often a tendency toward dampening inspiration. How do you encourage creative thinking within your or your client’s organisations?

I encourage brainstorming with Post-Its or a big whiteboard. It does not matter what the suggestion or solution is, it’s about exploring possibilities. Changing the environment helps. We take “thinking” time every few months. We will go for a walk, go for coffee, visit an art gallery or something similar and then take time afterwards to put pen to paper.

Have you had a mentor and if so how did this person impact you?

Over the years, I’ve had many mentors. My current mentor has helped me have the confidence to become more visible and take ownership of my story.

What is the one mistake you witness leaders making more frequently than others?

Everyone makes mistakes. It’s what makes us human. The mistake is not admitting to it and learning.

Have you ever been professionally stuck? How did you become unstuck?

Frequently! I always bring myself back to my big why. Why am I doing what I’m doing and for what purpose? I write this down and stick it everywhere so that I can’t not see it. If I get stuck or feel I’m getting sidetracked, I ask myself “is this in alignment with my big why?” I usually work with a coach, mentor or accountability partner because I need deadlines to get things done.

What advice would you give your younger self?

Done is better than perfect.
Always follow up with people you meet.
Let go of perfection because it does not exist.
Stop comparing yourself to others, you are unique.
Be mindful of who you are surrounding yourself with – always surround yourself with supportive people.